WORKSHOP

BRAND CLARITY

Craft a clear value prop and attract your audience 

WORKSHOP

Join brand expert Micki Boas for an engaging workshop that will unlock your brand’s potential using the “Why Framework.” Create a clear, impactful value proposition to attract and engage your ideal audience.

PROBLEM

Struggling to explain your unique edge? This can lead to low audience conversions and missed opportunities.

SOLUTION

A clear value proposition helps you:

  • Define Your Value

  • Stand Out Among Competitors

  • Attract New Audiences Streamline Marketing Efforts

  • Share Your Story: Complete an intake form detailing your goals and vision.

  • Diving Deep: Review key documents and analyze the competitive landscape.

  • Prep for Success: Complete a 30-minute exercise to maximize the workshop's impact.

  • Collaborative Workshop: Engage in a 1.5-hour session using the 5Ws framework to develop your brand statement.

  • Finalize and Refine: Review and polish your new brand statement.

PROCESS

DELIVERABLES

  • A clear, precise, and powerful value proposition

  • A comprehensive 30-page workbook documenting our session, with examples and notes

RESULTS

The workshop’s resulting tagline continues to drive new clients through the door regularly, 18 months later.

-Katie Irving, Founder, Moonshot

Once we nailed down our WHY, everything else fell into place to communicate our differences to decision makers.

-Karen Anderson, Consultant Divine Chocolate

The workshop facilitated essential conversations among stakeholders, resulting in a clearer shared purpose and actionable steps for one of our portfolio company's future.

-VC Investor, Insuretech Fund

BOAS

Led by Cannes Lions award-winning strategist Micki Boas, BOAS is a marketing agency that drives brand breakthroughs with strategic execution and killer creative.