What's Blocking

Your BRAND 

Breakthrough?

BOAS is a marketing agency for corporate visionaries and start-up pioneers. With bold strategy and killer creative, we deliver effective marketing.

From Break-even to Breakthrough

“BOAS gave me the clarity and strategy I needed to gain consistent traction and scale successfully.”

ERIN HALPER

CEO of The Upside, the leading community for independent consultants (2X EBIDA in one year)

RESULTS

40X

40X web traffic increase for Samsung’s B2B global mobile security campaign.

$100M

Secured a $100MM VC Raise for Tia Healthcare by establishing an enduring value prop and messaging strategy.

Reversed the vaccine disparity gap between Hispanic and White populations through a CDC-funded vaccine equity and awareness campaign.

↹

30%

30% MoM user growth for Series B media app.

GET IN TOUCH

What results are you looking for? Book a 30-minute discovery call to discuss a challenge or sharpen your marketing tactics.

  • CDC

    Broke Vaccine Barriers

  • Nike

    Created Groundbreaking Retail Strategy

  • TIA

    Established A New Paradigm in Women’s Healthcare

  • Samsung

    Launched Global Security Platform

  • Boost My School

    Overhauled Design & Messaging

  • Google Shopping

    Successfully Launched The “Holiday 100”

  • United Nations

    Bridged Public-Private Interests

  • Hewlett-Packard

    Harmonized Merger Success

  • ACLU

    Highlighted Constitutional Importance

  • Upside

    Elevated & Expanded Community Products

Review Case Studies

WHAT WE DO

UNLOCK POTENTIAL for your Brand and Business

At BOAS, we build solid strategic foundations for real impact. By tackling the toughest marketing challenges with strategic rigor and killer creative, we drive brand breakthroughs and create opportunities for lasting success.

Tackle Challenges

We address critical internal and external marketing challenges that lead to more efficient workflows.

Internal Challenges

  • Sales team struggles to explain your product propositions

  • Difficulty attracting and retaining top talent

  • Gaps in marketing expertise

  • Unpredictable lead generation

External Challenges

  • Stagnant audience growth

  • Poor ROI on advertising spend

how WE DO it

BY EXECUTING Actionable Strategy and Killer creative

DELIVER SOLUTIONS

With strategic rigor, we craft clear positioning and killer creative that sharpens your competitive edge and drives effective marketing.

  • Actionable Insights

    • Comprehensive Marketing Audit: Identify what’s working, what’s not–and find opportunities

    • Roadmap tailored to your scale, goals, and challenges. It streamlines marketing efforts and accelerates your success

  • Effective Brand Strategy and Targeting

    • Positioning: How to stand out in a crowded space

    • Audience Development: Identify and prioritize your most important audiences

    • Messaging Strategy: Nuanced messages designed to convert

  • Killer Creative

    • Brand Identity Systems: A cohesive and memorable brand image

    • Advertising campaigns: Impactful campaigns that drive results

    • Sales Material: Create persuasive sales assets to boost conversions

    • Investor decks: Make the strongest case for investment

  • Effective and Measurable Growth Plans

    • The right channel-mix for your goals and audiences

    • Maximize your budget

Get in touch

What results are you looking for? Book a 30-minute discovery call to discuss a challenge or sharpen your marketing tactics.

our Team

Led by dynamic Cannes Lions award-winning Strategist, Micki Boas, and powered by Integrated Strategist, Evelyn Frison and Art Director, Alf Gaberry, BOAS creates bold strategies and killer creative to deliver effective marketing. Our founding team is enhanced by specialized talent, assembled according to client needs, including Chris Ee for analytics, Rocio Brusseau for intercultural expertise, and Sam Ford for cutting-edge media and innovation. Our team of unconventional experts thrives on bringing great ideas to life and is committed to crafting breakthrough strategies that drive results.

Micki Boas

Principal

Cannes Lions award-winning strategist Micki Boas is the driving force behind BOAS. She is known for transforming startups into powerhouses and revitalizing industry giants like VaynerMedia, Nike, New York Red Bulls, and the UN. Micki is also a fierce advocate for educational equality, passionately fighting for neurodiverse kids. Her book, "One in Five: How We Are Fighting for Our Dyslexic Kids in a System That's Failing Them," topped the Amazon charts in 2020 and was published by Simon & Schuster.

Evelyn Frison

Strategy & Ops

By orchestrating integrated marketing initiatives for top-tier organizations like Google and startups of all sizes, Evelyn has developed an intuitive understanding of the essential marketing mix at every stage. She knows how to prioritize effectively to launch, grow, or pivot, ensuring the process is efficient and impactful. Her achievements include developing innovative services that drove revenue, overhauling digital strategies to double conversion rates, and creating plans that generated 30% month-over-month user acquisition. Outside of work, Evelyn runs a fitness group and a corresponding fitness newsletter.

Alf GADberry

Art Director

Alf’s designs transform target audiences into brand champions for companies such as Gatorade, NYU, and Prophet. Combining his architectural training with art and design, he creates visual narratives that spark conversations and leave memorable impressions with creativity, precision, and a unique edge.